News

  • This is the final packaging, including the photo.

    Product Package Photography

    How is a product package photo made? Let’s peel back the curtain, using a real life example, from ideation to final photo. Read more

  • A decadent chocolate cupcake sits on the side of a marble board. It is frosted with vanilla frosting, decorated with chopped hazelnuts, and drizzled with salted caramel sauce.

    Stretch Your Marketing Budget

    Is your brand leaking dollars on imagery? Photography is essential for food brands. Here’s an easy way to stretch your marketing budget. Read more

  • Negative Space

    What is negative space in photography, and do you need it? Let’s explore the reasons you might intentionally leave open areas in your image. Read more

  • A group of oranges, lit with hard light, sit on a pink background. Some are cut, some are whole.

    Hard light vs. soft light in food photography

    Hard light has really been having a moment this past year. But is it right for your brand? Does it convey what you want it to? And what do these terms even mean? Read more

Welcome!

I’m Wendi, a food and portrait photographer in the B2B world. In this area of my site, I share my insights on food photography, and publish the occasional what-I’ve-been-doing newsletter. I’d love to have you join my list below – and be at ease. I won’t be pinging your inbox every five seconds. Nobody likes a spammer. 😁

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