food photography Archives - WWH Food Photography

Product Package Photography

This is the final packaging, including the photo.

How is a product package photo made? Let’s peel back the curtain, using a real life example, from ideation to final photo.

Stretch Your Marketing Budget

A decadent chocolate cupcake sits on the side of a marble board. It is frosted with vanilla frosting, decorated with chopped hazelnuts, and drizzled with salted caramel sauce.

Is your brand leaking dollars on imagery? Photography is essential for food brands. Here’s an easy way to stretch your marketing budget.

Negative Space

What is negative space in photography, and do you need it? Let’s explore the reasons you might intentionally leave open areas in your image.

Hard light vs. soft light in food photography

A group of oranges, lit with hard light, sit on a pink background. Some are cut, some are whole.

Hard light has really been having a moment this past year. But is it right for your brand? Does it convey what you want it to? And what do these terms even mean?